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8 Steps to Getting Sales and Marketing to Play Nice (E-Commerce Times) |
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Written by Webmaster
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Friday, 03 July 2009 |
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There are dozens of webinars, seminars, research reports, whitepapers, and blog postings on the topic of sales and marketing alignment. Despite the endless flow of resources and suggestions, sales and marketing alignment continues to elude many organizations. Misalignment is often a byproduct of a lack of process and a natural result of traditional marketing and sales roles.
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Last Updated ( Friday, 03 July 2009 )
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