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Wednesday, 19 November 2008 |
By Robert Burko
 When doing some research on email marketing solutions, it is requisite to know some "lingo", or key words to consider so that you are properly informed. As a small business owner email marketing solutions will greatly benefit you, as it helps you stay in contact with your current clients or potential clients. It is an important service that can optimize sales. Therefore it is important to be informed before making a choice on the email marketing solutions you are choosing.
The following is a glossary of email marketing solutions buzz words that you might come across, and what they mean to you and your business.
Deliverability: This is a term that refers to the success of your campaigns being delivered to your subscribers. Think of it as deliver-ability. The deliverability of a system is dependent upon the relationship that your email marketing solutions service provider has with the Internet Service Providers (ISPs). The top ranked email marketing solutions will have set up communications with all the ISPs, which enhances the deliverability of your emails.
I.P. Address: This is an identification number |
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Last Updated ( Wednesday, 19 November 2008 )
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